Sunday, June 3, 2012

How libraries are dealing with price increases of serials

By: Lindsay Fricke


As a continuation of my previous blog, I have found additional information that discusses library budgets specifically regarding the serials collection. “Data from the National Center for Education Statistics and the Association for Research Libraries show that over the past 25 years funding for libraries in higher education has shrunk dramatically as a percentage of total expenditures” (Bosch & Henderson, 2012). Not only are budgets decreasing in academic libraries, but also in public libraries. “In response to the 2012 EBSCO Library Collections and Budgeting Trends Survey, conducted in February 2012, 69 percent of libraries reported that their current-year budgets had remained flat or decreased, 52 percent indicated that they expect their budgets for the upcoming year to remain flat, and 22 percent expect their budgets to decrease” (Bosch & Henderson, 2012). From these statistics, it is clear that budgets are predicted to keep declining in the next upcoming years.




What are libraries doing as a result of the reduced budgets?


As mentioned in my previous blog, some libraries are reducing the same of staff working as well as not staying open as many hours to reduce costs. Additionally, “Most libraries reported that they were likely to decrease spending for print journals, print-plus-online journals, and print books” (Bosch & Henderson, 2012). This means that there will be fewer materials for people to use to get access to the materials they need.


Increase in serials prices


“While state and library budgets continue to decrease, research indicates that serials prices are increasing at a rate that also seems to be escalating” (Bosch & Henderson, 2012). While some prices only have a small increase, there are some serials that are more expensive than others. “Prices for science, technology, and medical serials remain the highest, compared with prices for serials in other subject areas” (Bosch & Henderson, 2012).


How to keep costs down


“Serials cancellations and reductions in monographic purchases remain the primary tools used to control costs” (Bosch & Henderson, 2012). Another approach to reduce costs is by “changing or dropping journal packages and using pay-per-view instead of subscriptions as a purchase mechanism” (Bosch & Henderson, 2012). Do you find pay-per-view to be more effective than purchasing the serial say for a yearly subscription? I think that it depends upon the title and how frequently the title is looked at and used by people. With pay-per-view, the titles would only be offered online. Libraries are foreseeing the shift from print to electronic resources in regards to saving money and cutting costs. “In both 2011 and 2012, approximately 80 percent of library respondents to EBSCO’s survey said they are likely to reduce the number of print subscriptions while planning to increase the number of e-journal subscriptions” (Bosch & Henderson, 2012).


What will happen to publishers?


With libraries purchasing more online resources, publishers are going to find that they are not bringing in as much business as they once did. “As funds and revenues tighten, smaller publishers will continue to be bought by larger ones, so consolidation in the industry will continue” (Bosch & Henderson, 2012). When smaller publishers are bought out, then there will not be as many companies to compete with prices. These larger companies will be able to set prices and get what they are asking because there will not be as much competition.


How is social media affecting serials?


Are you a fan of your home library on Facebook? Do you follow your home library on Twitter? If so, then you are probably utilizing the mobile services that social media sites offer for people on the go. “Context has now become an important part of discovery and brings it to the attention of users: Who has reviewed/recommended/liked/tweeted/bought content” (Bosch & Henderson, 2012). By using social media sites, people are able to respond to other users’ comments and information immediately. They can “like” a status or comment on Facebook or they can tweet about something so their followers can see. People can also post links to websites and articles that they find interesting. Other people are more likely to access and look at this information because one of their friends found it to be interesting. As a result, the information and the source get passed around for many people to see. “Current discovery systems rely on users actively searching for information, but social networks could very well change this process and increase the rate of erosion for traditional information containers” (Bosch & Henderson, 2012).


Serials on cell phones


“Mobile devices are becoming more important to serials delivery, with 73 percent of publishers that responded to the 2012 EBSCO survey indicating that they plan to increase access to content via mobile apps” (Bosch & Henderson, 2012). Would you use an application developed for your library to access serials? I think that this is a good idea because how is it any different from people using a computer to access databases. It might take them longer to search and browse but eventually I think that people would get used to using the application.


What affects the cost of serials?


“Any number of factors can impact price changes, including the overall health of the world’s economy, rates for currency exchange, publishing industry trends, and subscription cancellations” (Bosch & Henderson, 2012).





References:


Bosch, S., & Henderson, K. (2012, May 1). Coping with the terrible twins: cost inflation and revenue stagnation are at the heart of pricing ills. Library Journal, 137(8), 28+. Retrieved from http://lj.libraryjournal.com/2012/04/funding/coping-with-the-terrible-twins-periodicals-price-survey-2012/

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