With
the decrease of funds, many libraries are trying to figure out ways to cut
costs in order to save money. Driscoll (2012) explained “if you find
a way to do something for 50 cents that formerly cost you a dollar, you get an
extra 50 cents to put to other uses.” This is difficult for many libraries as
they do not want to take away from the services that are being offered to the
public. Hence, libraries are trying to come up with new ways to cut costs
without the public directly being affected.
Driscoll (2012) found libraries are cutting costs by “outsourcing,
cloud computing, using Netflix to supplement libraries’ audiovisual
collections, buying used books for collections, re-evaluating standing order,
and using free online tools instead of buying software of apps.” Additionally,
Driscoll (2012) explained libraries are using “shared resources and increasing
cooperation among libraries, putting pressure on vendors over pricing,
directing users to free content through open-access sources, and accelerating
the move from print to digital.”
Another area that libraries rely on for some of their
budgets is fundraising. Each library has a different way of raising money.
Driscoll (2012) found “successful techniques include appealing to donors’
egos, saying thank you, matching donors’ interests to library needs, and
inviting donors (and potential donors) to join library boards and attend
library-sponsored events.”
In addition to fundraisers, libraries also use annual
campaigns to raise money. Driscoll (2012) pointed out “annual funds are
important because the flexibility of unrestricted funds enables them to go
toward the library's most pressing needs and because annual gifts can become
stepping stones to higher levels of giving for donors.”
Besides fundraising and campaigns, libraries are turning
to the friends of the library to help support programs and purchasing
materials. However, Driscoll (2012) argues there can be problems with members
of friends “including clashing personalities, unclear roles and
responsibilities, occasional unreliability, and demands on library resources
and staff time.”
Libraries
also rely on gifts or donations to help provide resources to library users.
According to ALA’s Frontline Fundraising
Toolkit, “For libraries of all sizes, planned giving is the
future—it is estimated that $20 trillion will be transferred
intergenerationally between 2000 and 2020” (Driscoll, 2012). Driscoll (2012) explained:
One
of the biggest challenges in attempting to generate additional revenue is
evaluating whether the investments in equipment and/or staff time are likely to
pay off in the long run. If a library devotes a full-time position to rights
and reproductions, for example, will revenue exceed the cost of the employee's
salary and fringe benefits?
In any profession, it usually takes money to make money. In
order to help offset decreasing budgets, libraries need to determine which
strategies work best to help raise money. They need to continually find ways to
improve ideas and learn to try new things so the library can determine what
works and what does not work as well.
What strategies do you think libraries should use in
order to raise money? What are some ways that libraries can cut back on costs
while still improving service to all library users?
References:
Driscoll, Anne. (2012). Books
in print: indispensable or unnecessary for academic library collection
development. Reference Reviews, 26(4),
4-8.




